Merrimack Valley Credit Union (MVCU) and Bridgewater Credit Union, a division of MVCU, are proud to announce that as of March 24, 2025, the organization has officially rebranded to BrightBridge Credit Union.
This new name unifies a branch network that spans from southern New Hampshire through the South Shore of Massachusetts and reflects the credit union's commitment to empowering members with financial opportunities and building stronger connections with the communities it serves.
"The name BrightBridge Credit Union embodies our dedication to supporting our members through life’s biggest milestones and challenges,” said President & CEO John J. Howard. “We will focus on providing exceptional financial products, services and personalized support that will ensure our members know that we have their backs! We truly want this to be the best place they’ve ever banked and we will work hard to make that a reality.”
BrightBridge Credit Union’s Haverhill branch celebrates the launch of its new name and brand. From left: President & CEO John J. Howard, Vice President of Retail Banking Jim Potter, Universal Banker Araldy Zapata, Branch Manager Taveiry Brito, Teller II Darlene Lopez, Lead Teller Veronica Jimenez, Financial Services Representative Wanda Marte and Regional Sales & Service Manager Kinjal Singh.
The new branding is reflected in redesigned branches and new signage, along with updated digital banking platforms.
“We may look a little bit different, but the wonderful people our members work with in our branches, over the phone and online will not change,” Howard adds. “We are committed to making this transition seamless for our members and they can expect their banking experience to only be enhanced with this rebrand.”
For more information about BrightBridge Credit Union visit www.brightbridge.com.
